Multicultural Search Marketing - SEM
Ad Sheik offers unique knowledge of the ethnic groupsʼ search patterns, we provide consulting in
multicultural search marketing (SEM) for maximum exposure and impact.
When you think of search engines and the words that it wanted to, it is usually the national language
(Swedish), which we look at, but every day thousands of searches are done in ,for example, Arabic, Spanish,
Serbo-Croatian, Polish, Turkish only for the Swedish market. How many of these keywords are you exposed
to today? Probably not many.
We build multi-language advertising campaigns and search engine optimization of web pages for these
words and can add the right keywords in addition to your regular search campaign, or as a separate,
targeted campaign against a particular ethnic customer group or a specific geographical area.
Sponsored Links
Sponsored links are located outside or above the "organic" results of search engines (including Google,
Yahoo, MSN and Eniro) and based on cost per click (PPC - Pay Per Click), which means that your ads run
free of charge for searches in search engines and websites with ads from the search engines. You only pay
when a visitor clicks on your ad. The relevance is high because the visitor is already interested in what you
sell, and therefore it is more likely that the visitor clicks the ad resulting in higher CTR and reduced waste of
marketing money.
Ad Sheik work with multiple suppliers in the sponsored links. For the Swedish market the biggest are:
* Google Adwords * Yahoo! Search Marketing (MSN) * Eniro
Sponsored links are:
• Cost effective - You only pay for visitors who click on your ad.
• Complementary - For the keywords you are not able to rank high on, PPC advertising will support.
• Fast - A new ad group is set up within 1 hour.
• Measurable - You see how many visitors come in via your sponsored links and can also gauge how many
people made a buy or registered.
• Cost controlling - You decide how much you spend by day, month or year.
• Relevant - You appear on and are present for all searches related to your product or service.
• Brand awareness - By appear next to a search you strengthen your brand and the link between the
keyword and your company.
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