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AdSheiker™ Ad Network
Multicultural Online Marketing
SEO
SEM
Multicultural Research
Strategy & Planning
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Multicultural Research - Turning Statistics into New Sales
Web Analytics is about analyzing how websites are used and how people move and click around on the
various sites. Ad Sheik possesses unique knowledge of multicultural sites and their ethnic visitors that we
use as a base for concept building and operative online marketing tactics. We apply the different preferences
and behavior of ethnic visitors in the construction of SEO strategy, link building, PPC advertising and sponsored links, but also in the construction of landing pages and micro sites.
Multicultural online behavior
As usual, all ethnic groups cannot be included in the same category as online behavior differs significantly
between the countries for which visitors come from and the ages inside each group. Important to remember
is that the "digital divide" does not exist between native Swedes and ethnic groups as online usage and time
spent is increasing for every year the newly arrived groups stays in the country - multicultural groups often
have a higher broadband penetration and often spend more time online than the natives groups. Ethnic
groups tend to spend more online time with social activities (email, IM, chat, forum), telecom (they overindex
in practically every aspect of cell phone behavior) and travel search than other groups. Product
enquiries are also on the rise in comparison to the non-ethnic online visitor.
Our areas of expertise of multicultural web analytics:
• Types of triggers available for different ethnic groups
• Search patterns
• A/B testing on landing pages to see the language preferences and ad copy that work best
• Website optimization tips and recommendations in the shape of KPIʼs (Key Performance Indicators)
Not knowing your website statistics is a sin most marketers cannot afford. How many visitors does your
website have, and where are they coming from? Once they find your site, where are they navigating to? How
much money is your website generating?
Our web analytics service contain information on:
* Where your visitors come from
* Your top marketing channels
* Which ad had the highest conversions
* Which keywords people use to find your website
* Where users fall out in your sales funnel
* Track e-commerce metrics such as revenue and conversion rates - 24/7 access
* Trending graphs – comparison between time periods
We track ethnic site visitor behavior and origin to effectively identify which keywords bring our clients the
highest return on investment. Analyzing visitor behavior is important to improving the performance of your
Web site. It is crucial to track your web visitor statistics correctly.
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Want to know more? Contact
us today for a meeting and we'll give you a more detailed
brief on multicultural web analytics.
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